Content operations for social teams

Your social workflow needs a control room.

SelfSM turns scattered notes, drafts, approvals, calendars and reply opportunities into one operating system for every brand you manage.

No card required · Built for founders, ghostwriters, agencies and SMM teams
DraftAI shaped
ReviewOwner set
ScheduleSlot ready
ReplySignal found
Brand VoiceFounder-led, direct, practical

Every draft starts from the same voice profile.

Reply Radar3 high-signal conversations

Join relevant conversations while attention is still active.

CalendarThu 09:00 · Launch thread

Approved content moves into the weekly plan.

SelfSM Command Center
Live

Today’s queue

8 items
Turn founder note into launch threadX · LinkedIn · Needs review
Approval bottlenecks: short founder postApproved · Calendar
Reply to thread about AI content consistencyReply found · High signal
Voice matched

Brand Brain applied: tone, audience, positioning and examples.

Ships next

This week
Launch thread
Founder note
Product update
Reply sprint

Approval

2 blocked
CMO review requiredWaiting · Owner: Maya
The shift

Your team does not need more docs. It needs one workflow.

Social teams lose speed between idea and publishing: context, drafts, approvals, schedule and replies are scattered.

The scattered way

Ideas live in chats ×
Drafts are buried in docs ×
Brand voice depends on memory ×
Approval is chased manually ×
The scheduler asks what is ready ×
Replies are found too late ×

The SelfSM loop

Every idea becomes a tracked item
AI drafts with brand context
Every post has owner and status
Approved content moves to calendar
Reply targets surface daily
The team sees what ships next
How content flows

Messy inputs in. Approved workflow out.

Notes, insights and backlog ideas move through Brand Brain into reviewed drafts, calendar slots and reply opportunities.

01
CaptureNotes become work items

Founder notes, insights and backlog ideas enter one queue.

Founder noteBacklog ideaCustomer insight
02
Brand BrainVoice and rules applied

Tone, audience, examples and channel behavior shape the output.

Voice match
03
ReviewOwner and status set

Every draft is ready, waiting or blocked before it moves forward.

ReadyBlocked
04
ShipCalendar and replies

Approved work becomes scheduled content and reply opportunities.

ScheduledDistribution
1Voice stays consistent

Every output uses Brand Brain.

2Status stays visible

Every post has owner and next step.

3Execution keeps moving

Approved work flows into calendar and replies.

01
CaptureNotes become work items

Founder notes, insights and backlog ideas enter one queue.

Founder noteBacklog idea
02
Brand BrainVoice and rules applied

Tone, audience, examples and channel behavior shape the output.

Voice match
03
ReviewOwner and status set

Every draft is ready, waiting or blocked before it moves forward.

ReadyBlocked
04
ShipCalendar and replies

Approved work becomes scheduled content and reply opportunities.

ScheduledDistribution
Browser extensionNow live

Capture signals where the work actually happens.

The Chrome extension turns useful pages, posts and conversations into workspace context without asking your team to copy links into another doc.

01Save the page

Grab a product proof, customer question, competitor move or reply opportunity.

02Send with context

SelfSM keeps the URL, note and workspace destination together.

03Turn it into work

The capture can feed drafts, Brand Brain memory and reply review.

x.com / customer-thread
S

"We have the content ideas. The problem is getting proof, approvals and replies into the same workflow."

142 repliesHigh fit
Extension inbox3 new captures
Reply opportunityScore 91 - needs response draft
Brand memory candidateProduct proof - review before saving
Draft sourceMarket objection - useful for next post
Brand Brain

Not prompts. A reusable voice system.

SelfSM’s identity should be built around memory: voice, audience, positioning, examples, banned phrases and channel rules. This is what makes the product more than a writer.

Brand Brain / WorkspaceCompleteness 84%
Voice & rules
Product memory
Content pillars
Channel behavior
Approval policy

Founder-led, direct, practical.

Used by the engine before every draft, reply and schedule decision.

Directness72
Punchiness58
Technicality45
Warmth50
Last generatedApproved

"The bottleneck is not writing. It's the handoff and approval loop that kills momentum."

X · 3 mins ago · Voice: Founder-led
Reply Radar

Posting is only half. Distribution happens in replies.

Add a unique SelfSM layer: find relevant conversations, score their signal and prepare a reply in the brand voice.

Conversation signals

Founder asks about AI content consistencyX · high intent · reply window open
92
CMO thread about approval bottlenecksLinkedIn · relevant pain · strong fit
86
Agency owner asks how to scale ghostwritingX · ICP match · useful angle
78

Reply draft

Context pulled from Brand BrainDirect, practical, no exaggerated claims
Suggested angle“The bottleneck is not writing. It is handoff and approval.”
AI
Next actionSend to review queue before posting
Use cases

Built for teams that manage more than one moving part.

Each role gets the same promise: less chasing, more shipping.

01

For ghostwriters

Manage client voices without mixing tone, topics, approval steps or calendars.

02

For agencies

Give every account the same operating system: idea, draft, review, schedule and reply.

03

For founders

Turn rough notes into consistent posts without building a full content team.

04

For SMM teams

See what is blocked, ready and shipping next without asking around.

Pricing

Choose the workflow size that fits your team.

Start with trial access, then scale by content volume, image generation, scheduling and publishing needs.

Cancel anytime · Secure checkout via DodoPayments
TrialFree
$0 / start

Explore the workflow before choosing a paid plan.

Start free
First brand workspace
Brand Brain setup
AI draft generation
Calendar and review flow
StarterStarter
$19 / month

For solo creators getting started with AI-powered SMM.

Start with Starter
1 brand
1,000 AI tokens / day
Up to 66 posts · 5 images · 200 replies
Unlimited publishing and scheduling
RecommendedPro
Recommended
$49 / month

For serious creators and small teams growing multiple audiences.

Get Pro
Up to 3 brands
3,000 AI tokens / day
Up to 200 posts · 15 images · 600 replies
Unlimited publishing and scheduling
For teamsAgency
$129 / month

For agencies and power users managing brands at scale.

Get Agency
Up to 7 brands
10,000 AI tokens / day
Up to 666 posts · 50 images · 2,000 replies
Unlimited publishing and scheduling
FAQ

Clear answers. No fake trust.

No. You can create a brand, add voice context and generate drafts before connecting channels.

No. The core is workflow: brand memory, drafts, approvals, calendar, publishing and replies.

Yes. Each brand has its own voice rules, audience, examples and content context.

The product is designed around control. The team decides what gets approved, scheduled and published.

Yes. SelfSM works for solo founders and ghostwriters, not only teams.

The current positioning is focused on X, LinkedIn and Telegram workflows.