“We rebuilt the importer. Migrations that took 4 hours now finish in 20 minutes. Same data, no babysitting.”
0 AI tells · waiting for your reviewNot another AI writer. An AI brand manager.
Stay visible every week without running social media by hand.
Chloe plans your week, turns your ideas into posts in your voice, keeps track of what you have already said, and brings all of it back for your approval.
- ~20 min
- setup per brand, then the first grounded draft
- 5–10 posts
- pasted once. That is the whole voice input
- 1 review
- a week, on a plan she brings you already decided
Nothing inventedSounds like you, not like AINothing publishes itself
ChloeAI brand managerAcme · founder voiceWhat Chloe does for you
Your social media week, already in motion.
You give her the context once. After that every week opens with work waiting for a yes or a comment, instead of an empty page waiting for you.
Finds what is worth saying
Your notes, what moved in your space, and what you have already covered. She comes with angles, not a prompt box.
Plans the week
Proof, opinion and build-in-public spread across the month, so the same post does not arrive four times.
Drafts in your voice
Written from facts you confirmed, in the phrasing you actually use, with the AI tells taken out before you see it.
Brings it back for approval
Everything waits on your yes. You approve on your phone, send it back with a note, or rewrite the line yourself.
The problem
Writing was never the expensive part. Keeping it going every week is.
Three things eat the week and quietly push posting to 'later'.
Every week starts from an empty page
What to say, what you already said, what the brand actually stands for: all of it gets reassembled from chats, docs and memory before a single line is written.
AI writes fast and gets it wrong
A generic tool does not know your facts, so it invents them, in a voice nobody uses. Fixing that draft costs more than writing it yourself, and readers spot the slop anyway.
Nothing moves while it waits for approval
The post is in one tool, the feedback in a chat, the decision in somebody's inbox. By the time it is cleared, the moment has passed.
How it works
You brief her once. She runs the week.
Setup takes about 20 minutes per brand: paste 5–10 real posts, answer Chloe's interview, connect a channel. After that the loop runs weekly.
You give her the context
Paste 5–10 posts you already wrote, answer a short interview, drop in the facts that matter. That is the whole briefing.
5–10 postsInterview
You do not brief Chloe twice
Your voice, facts, positioning, past posts and every correction stay with the brand. Next week starts where the last one ended.
Voice matchBrand facts
You approve, or send it back
Every draft is ready, waiting or blocked, and the trail says who decided.
ReadyBlocked
She ships and remembers
Approved work becomes scheduled posts and reply opportunities.
XLinkedInTelegramThreads*
* Threads: drafting, planning and the calendar only. Meta gates its publish API behind business verification, so a Threads post is published by hand and marked published here. No auto-posting.
Why not the tools you already have
A chat starts from a prompt. Chloe starts from the brand.
ChatGPT / ClaudeTaplioSelfSM
Main jobA general assistantCreate and grow contentRun the brand's week
Brand contextYou maintain it in a projectA content profileNative brand state, versioned
What to postYou prompt for itAn inspiration feedChloe proposes the week
Claims and factsAs good as what you pastedWhatever you wroteChecked against stored brand facts
Your feedbackStays in that conversationEdits that one postBecomes a proposal to change the brand
Who starts the weekYou doYou doChloe brings the work
PublishingSeparate and manualA schedulerReview, then schedule
Human controlYou operate everythingYou operate everythingYou approve
Who it is for
How it works for founders You are the brand. You were never meant to be the content team.
SelfSM is built first for founders and solo experts who need a public presence and cannot take on a second job to keep it. One brand, your voice, your facts, and a week that arrives already decided.
Not sure where you land? Everyone starts the same way: start with one brand.
When she does not know
She asks instead of making it up.
A text generator would have written the customer result. Watch what happens instead when the fact isn't there.
Brand memoryCustomers: 0Confirmed by the founder · 4 days ago
Brand memory says there are no customers yet. I can write about the hypothesis, or you can give me an updated fact. I will not invent a customer result.
The boundary
Your voice. Real facts. Your final word.
Sounds like you
Built from writing you actually published, then refined by the edits you make. A tone slider set once cannot do that.
Does not make up proof
A missing fact becomes a question or a narrower claim. Missing data stays missing, and a small sample is described as a small sample.
Nothing goes out without you
Publishing, learning and client release each wait for an explicit approval. Nothing happens quietly.
Stored per workspace, never used to train models. DPA on request. Data policy
Brand-level permissions and roles. A client sees only an approval link, not your workspace.
Chloe writes and reviews in any language.
Why this exists
Why I built Chloe
I build products. Social media was always the first thing to disappear when actual work got busy.
I didn't want another writing tool. I wanted something that remembered what I was building, knew what I'd already said, brought me the next week's content, and left the final call to me.
That is what SelfSM became.
Pricing
Pick the plan that fits the brands you run.
Every plan includes Chloe, voice, brand memory and the review boundary. What changes is how many brands she runs.
Solo
$19 / month
Everything it takes to keep one personal brand active.
- 1 brand
- 150 posts / month
- All channels
- 1 approver
- Reply queue
Pro
$49 / month
Three brands kept properly apart. Pays for itself at one client.
- 3 brands, separate voices
- 375 posts / month
- Multi-brand planner
- 3 approvers
- Learning loop
Agency
$129 / month
A whole client book, with approvals that survive an audit.
- 8 brands
- 975 posts / month
- Client approval links
- Unlimited approvers
- Permissions and trail
Cancel anytimeSecure checkout via DodoPaymentsA post = one draft with revisions; images and replies draw on the same budget: how limits work
Before you sign up
Clear answers. No fake trust.
How long until the first usable draft?
About 20 minutes: paste 5–10 real posts, answer the interview, and the first grounded draft is there before you connect any channel.
What if the voice is wrong?
You edit the draft, and the edit becomes a proposal to change the voice profile, which you approve or reject. It does not change silently.
Where does client material live?
In the brand's workspace, isolated per client, never used to train models. DPA available for agency plans.
Which channels does it publish to?
LinkedIn, X and Telegram publish on schedule once you approve. Threads is supported for drafting, planning and the calendar, but not for publishing: Meta keeps that API behind business verification, so you copy the post across and mark it published here.
Does anything publish on its own?
No. Chloe prepares posts and replies; publishing, scheduling and client release all need your explicit approval.
Can she invent a fact?
No. Without support she asks for evidence or narrows the claim. You can state a new fact, and the old value stays in history with an undo.
Do I have to post every day for this to be worth it?
No. The plan Chloe brings is a cadence you can actually hold. For most founders that is two or three posts a week, and the monthly cap is a ceiling you will rarely reach.
What happens when I hit the post limit?
Drafting pauses, nothing is deleted, and the workspace shows what is left. You can upgrade mid-month and keep everything.